You've spent countless hours growing and developing your business, taking risks and making sacrifices. But ask yourself - Is your business as successful as you wanted it to be? Are you happy with your current quality of life? And are you achieving the goals you set for yourself when you first decided to become an entrepreneur?

The key to success in anything is to understand your strengths and abilities and then surround yourself with the "team" necessary to bring the level of your accomplishments to even greater heights. Being successful in business is no different. You need all facets of your business functioning in unison to optimize profitability and drive quantum results. Sales, product, and financial management need to be integrated and play an equal part in the process.

Too often, however, business owners don't place the emphasis that they should on building their financial infrastructure, considering accounting as a cost instead of a profit center. In reality, the accounting function touches every aspect of a business, from production to staffing to sales to customer service. Without viable information, and an individual or firm that can help you interpret that information and convert it to actions and ultimately positive outcomes, your business will never maximize its overall potential. Why do you think the Internet has become such a key business tool? It's because it delivers information quickly and seamlessly where it is most needed. In today's environment, information is the lifeblood of commerce, yet most small business owners ignore the most vital information around - their finances.

Your business is talking to you, but are you listening? It knows how to increase sales; where new business is coming from; how to increase productivity; where it is bleeding; and how you can work less and put more money in your pocket. The problem is that most business owners ignore what their business is trying to tell them because they are too busy working "in" their business to take the time to work "on" their business.

The reality is that when most business owners think of their accountants, they think "taxes" - and only see their accountants once or twice a year. Unfortunately, that is all that many accountants deliver - compliance - taxes, financial statements, etc. This puts your business in a very difficult position. Unless you have an effective CFO on staff that is astute enough to provide you and your company with the information you need to help you reach your business and personal goals, your business may be destined for mediocrity.

At Cerini & Associates, we take a different approach. It's not all about filling out forms or producing a set of financial statements to meet the needs of a bank - it's about asking questions, listening to your needs and, more importantly, your wants, and helping to develop an integrated system to work with you and your management team to increase the profitability of your business and the quality of your life.

With decades of both management and business experience, coupled with the analytical skills inherent in the profession, we go way beyond the numbers and focus on understanding your operations at all levels. We will work with you and your staff to develop information and advice necessary to generate significant changes to your company in such areas as profitability, growth, throughput, and customer and employee satisfaction. Our clients see us as a resource as opposed to a cost - and we deliver, generating results far in excess of the fees we're paid.

Serving as business partners for our entrepreneurial clients, we routinely perform the following services, amongst others:

• Outsourced CFO services
• Cost accounting/financial management
• Strategic business counsel and planning
• Operational and financial reviews
• Systems development and integration
• Financial and operational analysis
• Productivity studies
• Business valuations and succession planning
• Accounting and tax services and planning
• Financial planning

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