|Strategic Business Planning|
The professionals at Cerini & Associates expend countless hours interacting with small business owners, non-profit directors, school district Boards, and other business leaders in an attempt to help them reach financial and operational success. We have shown, over our history that our staff can help make the difference, steering our clients towards unprecedented growth.
Our professionals understand the needs and ambitions of small business owners as well as the complications that can trip up any startup business. We help our startup clients establish appropriate business structures and corporate elections (if applicable) depending on the nature of their business, ownership structure, and exposure to potential litigation. Certain companies exist in a multiple-entity form, which raises many complications in terms of tax planning and corporate structure. We understand that that business owners are not attorneys or accountants. They don't know the benefits of setting up an LLC or a PC. We do. We use this knowledge to start our clients off on the right course, and then work with them to stay this course.
We recommend to all of our clients, big and small, old and young, that they develop a formalized business plan that outlines where the company is now, where it wants to be, and how it intends to get there. We have helped our clients create these plans based on realistic expectations and our market savvy. These plans serve as a road map, leading our clients in the right direction...towards positive bottom line results. When necessary, we are there for our clients to help them achieve their goals through ongoing consultation and assistance. We implement a "SWOT analysis" of sorts during this process, focusing on a business' strengths, weaknesses, opportunities, and threats. If these key, yet basic, factors are well-understood and can be addressed, any business will be better off in achieving future growth. We ensure that all of our clients codify this understanding, and to update it on a periodic basis, when required.
A business without a proper business structure and strategic plan is like a house without a foundation. It may stand for awhile, but over the long-haul, it will not withstand the constant pressures and stresses placed on it. We aim to provide that foundation for each and every one of our clients.
If you feel like your current accountant isn't strengthening your business' underpinnings, a central accounting role, please contact us so that we may discuss your operations and how we can help your business maximize its potential.